


Securely Unleash What's Next.
Turn security into your growth engine.
Gain the executive insights, peer connections, and strategies you need to lead confidently in the AI era.
Register now to save your space!
Join us at Ignite on Tour Zurich, where you’ll discover that cybersecurity can be an enabler of innovation and business growth - not just a last line of defense.
You’re navigating a business era where AI, regulations, and geopolitical shifts are rewriting the rules almost daily. Join us at Ignite on Tour on May 5th, where you’ll discover the strategic clarity and practical guidance you need to turn cybersecurity into an engine of innovation—one that cuts through complexity, strengthens trust, and helps drive faster results.
- Reimagine security as growth fuel - see how a unified, AI-powered platform reduces complexity, lowers costs, and accelerates transformation.
- Gain exclusive peer insights - connect with fellow executives through fireside chats, roundtables, and private discussions.
- Build an actionable AI security roadmap - define your critical risks and prioritize the essential protective steps for the year ahead, all in collaboration with AI security experts and executive peers.
- Shape your competitive edge - learn how industry leaders are scaling AI securely while building organizational resilience.

Why attend?
Gain a Strategic Blueprint for Secure Growth:
Move beyond keeping pace. Discover how to consolidate your security architecture with an AI-powered platform to reduce complexity and costs. Leave with the strategic clarity you need to confidently accelerate innovation and prepare for disruption.
Reimagine Security as a Growth Engine:
Unlock your business's full potential. See how industry leaders are securely scaling AI and building resilience. Learn how a unified approach strengthens trust, drives faster business results, and delivers a powerful competitive edge.
Connect and Collaborate with Fellow Executives:
Elevate your perspective through exclusive peer-to-peer discussions. Engage C-suite leaders in fireside chats and roundtables to gain real-world insights on navigating regulatory and geopolitical challenges. Build a trusted, strategic network that lasts.
Agenda
Is your AI strategy outpacing your security readiness? Join this guided interactive workshop designed exclusively for CXOs to build an immediate and actionable security roadmap. Work directly with our AI Consultants and CSO team to define which measurable initiatives your organization should take as you customize your AI Security Framework. This is a high-output session where you'll define your most critical AI security risks, prioritise the essential protective steps for the coming year, and collaborate with fellow executive peers, sharing insights and learning from collective experience.
The traditional security perimeter is gone. Identity is now the front line. As AI systems become autonomous, they introduce a powerful new class of identities that access data, execute actions, and operate at machine speed. In this keynote you will hear why Identity is and should be at the center of all cybersecurity programs, why AI agents must be secured like any other privileged identity, and the essential controls organizations need to protect the AI-driven enterprise.
Machine-speed attacks are forcing organizations to rethink how security operations are designed and managed. In this panel discussion, industry leaders will explore how modern SOC strategies must evolve - from manual alert handling to AI-driven, autonomous threat detection and response. The conversation will focus on the strategic role of data centralization, machine learning, and platform approaches in building scalable, resilient security operations.
This session will guide CxOs through the critical imperative of achieving true digital sovereignty - the ability to independently control data, infrastructure, and operations free from foreign dependencies or interference. This session addresses why sovereignty is a priority for maintaining autonomy, ensuring protection from foreign government access, and preventing service disruptions. Attendees will explore how to operationalize key demands like data localization, customer-managed encryption, restricted personnel access, and auditability.
Finally, the presentation will highlight Palo Alto Networks' current European commitments and outline the strategic roadmap for what's next, including regional partner operations, customer-controlled external key management, and strict EU data residency and access controls.
As LLM adoption grows, so does the attack surface. This session features a live demonstration of current adversarial techniques, including prompt injection, jailbreaking, and model poisoning. Following the offensive demo, we will show how defensive layers; leveraging Prisma AI Access Security capabilities; can detect and neutralize these specific threats.
Is your AI strategy outpacing your security readiness? Join this guided interactive workshop designed exclusively for CXOs to build an immediate and actionable security roadmap. Work directly with our AI Consultants and CSO team to define which measurable initiatives your organization should take as you customize your AI Security Framework. This is a high-output session where you'll define your most critical AI security risks, prioritise the essential protective steps for the coming year, and collaborate with fellow executive peers, sharing insights and learning from collective experience.
The traditional security perimeter is gone. Identity is now the front line. As AI systems become autonomous, they introduce a powerful new class of identities that access data, execute actions, and operate at machine speed. In this keynote you will hear why Identity is and should be at the center of all cybersecurity programs, why AI agents must be secured like any other privileged identity, and the essential controls organizations need to protect the AI-driven enterprise.
Machine-speed attacks are forcing organizations to rethink how security operations are designed and managed. In this panel discussion, industry leaders will explore how modern SOC strategies must evolve - from manual alert handling to AI-driven, autonomous threat detection and response. The conversation will focus on the strategic role of data centralization, machine learning, and platform approaches in building scalable, resilient security operations.
This session will guide CxOs through the critical imperative of achieving true digital sovereignty - the ability to independently control data, infrastructure, and operations free from foreign dependencies or interference. This session addresses why sovereignty is a priority for maintaining autonomy, ensuring protection from foreign government access, and preventing service disruptions. Attendees will explore how to operationalize key demands like data localization, customer-managed encryption, restricted personnel access, and auditability.
Finally, the presentation will highlight Palo Alto Networks' current European commitments and outline the strategic roadmap for what's next, including regional partner operations, customer-controlled external key management, and strict EU data residency and access controls.
As LLM adoption grows, so does the attack surface. This session features a live demonstration of current adversarial techniques, including prompt injection, jailbreaking, and model poisoning. Following the offensive demo, we will show how defensive layers; leveraging Prisma AI Access Security capabilities; can detect and neutralize these specific threats.
Speakers
FAQs
How is Ignite on Tour different from Ignite?
How is Ignite on Tour different from Ignite?
Cyber adversaries are more innovative and effective than ever. The same disruptive technologies that are fueling digital transformation in the enterprise, such as AI/ML, cloud computing, and IoT, have changed the game for cybersecurity. Yesterday’s approaches just can’t keep up.
That’s why we’ve reimagined Ignite, our flagship user conference, into Ignite on Tour, a global road show that brings the best of Ignite to you. At Ignite on Tour, we will share the latest innovations, insights and strategies for cybersecurity in the AI era.
Who is the audience for Ignite on Tour?
Who is the audience for Ignite on Tour?
Ignite on Tour brings cybersecurity leaders and decision-makers together for one exciting day packed with inspiring thought leadership keynotes, executive workshops and roundtables, and networking opportunities.
Where is Ignite on Tour happening?
Where is Ignite on Tour happening?
Ignite on Tour is a global road show, happening in North America, Europe, the Middle East and Asia, focusing on practitioners and decision makers. In EMEA, we have a dedicated executive-focused event series like this, which locations can be reviewed here: https://register.paloaltonetworks.com/igniteontour.
Is there a cost associated with Ignite on Tour?
Is there a cost associated with Ignite on Tour?
There is no charge to attend Ignite on Tour.
Sponsors
Sponsors
By allowing a sponsor to scan your badge during the event or attending our breakout sessions, you consent to Palo Alto Networks sharing your personal information with that sponsor for its marketing and other purposes, in accordance with the sponsor’s privacy policy. You can choose not to share your data by declining to have your badge scanned.
Legal Disclaimers
Legal Disclaimers
Compliance and Attendance:
Attendees from the public sector should consult their internal compliance requirements and obtain approval from the appropriate compliance official prior to attending events offering gratuitous items and accepting any gratuitous items.
The estimated market value of meals and courtesies offered by Palo Alto Networks to attendees at this event is $190 USD per person. To comply with applicable gift rules for attending this event, attendees may submit payment via check upon check-in at the registration table on the day of the event.
Public Sector definition:
For the purposes of this event, the term "public sector employee" is broadly defined and includes:
Any employee, director, or officer of a foreign or domestic government (at any level), including its departments, agencies, and instrumentalities (e.g., members of the military and law enforcement).
Any employee, director, or officer of a state-owned or controlled entity. This often includes employees in sectors such as telecommunications, energy, banking, healthcare, media, utilities, and public educational institutions.
Any employee, director, or officer of a public international organization (e.g., the United Nations, World Bank).
Foreign or domestic political parties, candidates for political office, members of royal families, and any individual acting in an official capacity on behalf of the above.
Any individual entrusted with a prominent public function (i.e., a "Politically Exposed Person") or their close relatives.
Media
Palo Alto Networks will be taking photographs and video of the event and by attending you consent to your image being included in such photographs and/or videos.
By registering for the event, you agree to our Terms of Use. View our Privacy Statement and Code of Conduct.
Event App
Event App
Our Ignite on Tour Event App will be hosted on Canapii. You will be given access to the app a few weeks before the event. The privacy policy for Canapii can be found here for your reference. Within the app settings you will be able to opt in or out of networking features and visibility in the attendee list.


